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Business Name = Business Asset
Imitation may well be the highest form of flattery, but your losses could be huge if a competitor uses your name to promote its wares.
Think about it. Your name appears prominently on your marketing efforts. It’s above your door. It’s on your brochures. It’s how you answer the phone. Whether it is your listing in a telephone directory, or more importantly for e-commerce, searching for your website, your customer needs to know your name before they can pay you for your services.
If a competitor uses your name all your marketing efforts become worthless. In extreme cases you may as well start again.
But if you are serious about protecting your name a registered trademark is an essential way to defend your brand. It restricts the use of your name for a modest initial outlay, and can include your colours. Trademarks appear on a public register which is a definitive guide to who has the rights to use specific names for specific purposes.
Protection is renewable every 10 years, and covers the whole of the UK. In certain cases it can extend to the rest of the world.
Tolhurst Fisher will be with you every step of the way, from initial consultation, to guiding you through the application and registration process, to enforcement.
For further details contact Edward Garston, senior associate solicitor, on 01245 216110. |
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Marlborough House Victoria Road South Chelmsford Essex, CM1 1LN 01245 495111 |
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Trafalgar House 8-10 Nelson Street Southend on Sea Essex, SS1 1EF 01702 352511 |
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